How to know when your thought leadership is working
The idea that you can’t measure the impact of thought leadership is a myth. Here’s what you can do to demonstrate the value of your initiatives.
Don’t forget to sell shirts and shoes!
Kevin Plank, the CEO of Under Armour famously has a whiteboard in his office that reminds everyone "Don't forget to sell shirts & shoes". Practical Futurist Andrew Grill uses this story to remind [...]