The news that influencer measurement tool Klout is closing down should be no surprise. I haven’t heard any reputable person mention their Klout score in more than 2 years. I have some unique [...]
The concept of an influencer and the industry that has grown up around influencer measurement and marketing has come a long way since 2011 when I was running influencer platform Kred. I fear [...]
Andrew Grill looks at the fine between employee advocacy being used as simply a marketing tool vs authentic content & the power of real digital eminence
Andrew Grill is focussed on the utilising the power of advocates within organisations. “In your organisation, no matter what size it is, you’re going to have people who are absolute experts on [...]
The cartoon above from Tom Fishburne in 2013 perfectly sums up this blog post. In my list of some of the 170 blog posts currently in draft that I am hoping to finish over the Christmas break, [...]
IBM's Andrew Grill explains why he is staking his career on social business, instead of social media, and the opportunity for companies to become a social business.
An interesting debate was held at IBM Connect in Orlando, Florida on Tuesday 28th January 2014 around the value of Klout and influence platforms in general, and the value to employers and brands. [...]
For some time now, Apple has been a stand-out as a company that has seemingly shied away from social media, while at the same time being very successful. All that may change with the news that [...]