Practical Futurist & Futurologist Andrew Grill helps companies facing disruption Practical Futurist & Futurologist Andrew Grill helps companies facing disruption Practical Futurist & Futurologist Andrew Grill helps companies facing disruption
  • Home
  • Biography
  • Video
  • Speaking
    • Topics
    • Upcoming
    • Recent
    • Testimonials
    • TEDx
  • Blog
  • Columns
    • Barclays Eagle Labs
    • The Drum
    • Business of Marketing
    • ANZ BlueNotes
    • Changeboard
    • CIPR Influence
  • Subscribe
  • Contact
    • Home
    • Biography
    • Video
    • Speaking
      • Topics
      • Upcoming
      • Recent
      • Testimonials
      • TEDx
    • Blog
    • Columns
      • Barclays Eagle Labs
      • The Drum
      • Business of Marketing
      • ANZ BlueNotes
      • Changeboard
      • CIPR Influence
    • Subscribe
    • Contact

    Archives

    Home /
     Do we need celebrity endorsements in the age of the influencer?
    11
    By Andrew Grill
    In celebrity, influence
    Posted 25/09/2012

    Do we need celebrity endorsements in the age of the influencer?

    Have a look at the picture below. It is a celebrity (must be) holding a bottle of Champagne. Just in case you don’t know it is a celebrity, they have printed her name at the bottom right of [...]

    READ MORE