Employee advocacy is something clients ask me about on an almost weekly basis. How do you do it, and do it well without it becoming seen another campaign from the PR or comms teams?
I received this email today (as did other fellow bloggers) from a mobile ad company. Click on the graphic to read in full (I have changed the name of the company to xxxxxx) and hidden the [...]
Over the Christmas break, I finally managed to get through one of the many books I have been meaning to read for a while. Brand Anarchy, authored by Stephen Waddington (@wadds) and Steve Earl [...]
As I travel around the UK and the US speaking to agencies about PeopleBrowsr and Kred, it is usually towards the end of my presentation when a familiar question is posed. “…so once you have [...]
Twitter should not be seen as a problem for companies, instead it could be the perfect solution, but only if we move from hearing to actually listening. Until now, we may have thought it was just [...]
I wrote this article for a leading Australian business magazine, but I thought it worth sharing here also. If you know all about Foursquare already then there is no need to read this post! It [...]
Mobile Europe TV (part of the leading industry publication Mobile Europe) interviewed a range of companies at MobileWorld Congress in Barcelona in February 2008. Andrew Grill [...]