What is a fair value exchange for your personal data? £10, £100, a John Lewis Voucher, a free meal, free WiFi or something else. Ordinary consumers with no real grasp of the “backstage” [...]
When did you join linkedin? I am seeing many posts at the moment about people reaching the LinkedIn network “limit” of 30k connections. On one hand I can’t see how anyone could amass 30,000 [...]
If you're interested in personal branding, then watch a masterclass I gave in London where I shared some of my tips from the last 23 years of having a presence on the web.
"Dance Like Nobody’s Watching ..." goes the saying, but is that true on social media? I was thinking about how I use LinkedIn, Twitter, Facebook and Instagram in very different ways depending on [...]
In 2017, why do B2B brands still persist with “twitter chats”? Aren’t these a thing of the past, like “twitter walls” at conferences in 2010? Recently I witnessed a well-known global B2B brand [...]
With the news that Snap reported lower daily active users (DAU) than expected, (plunging shares by 17% overnight) chief exec Evan Spiegel says analysts should instead look at time spent in the [...]
Is the reliance on a CV or resume declining? In the age of social, how important to you is being able to find out more about a candidate's background through LinkedIn and searching the web vs a [...]
An engaging and insightful conversation with Andrew Grill, Global Managing Partner @IBM and Practical Futurist. A 2-part post that focused on Digital Disruption, Digital Eminence, Employee [...]
Employee advocacy is something clients ask me about on an almost weekly basis. How do you do it, and do it well without it becoming seen another campaign from the PR or comms teams?
Why recruiters need to think like marketers to attract top talent in a world where we are overloaded with content
