"Dance Like Nobody’s Watching ..." goes the saying, but is that true on social media? I was thinking about how I use LinkedIn, Twitter, Facebook and Instagram in very different ways depending on [...]
Does your organisation use social media in the hope a CEO may read your tweet and want them to buy your product? You don’t always have to aim so high, writes Andrew Grill. Often we need only [...]
I was delighted to be asked to present a Webinar by Marcus Stoll at NewsCred this week, on a subject close to my heart, Brand Advocates.
As a brand new employee to IBM (this is week 4 for me), many have asked me how I have been settling in. Their concern was that going from a small start-up (CEO of Kred), to an organisation of [...]
Recently I have been speaking with University and College students about influence, social media, social business and how to get hired using social. In each case I have been extremely humbled [...]
I came cross a great piece of work from the IBM Institute for Business Value (IBV) that looks at the social business of the future. The paper is titled “The business of social business [...]
I had the absolute pleasure of meeting and speaking with 3rd year marketing students from St. Lawrence College, Ontario at the Pivot conference in New York this week. I came across Sabrina Eshoo [...]