What defines great B2B content? I have been having this discussion with a number of people over the last few weeks and the answers have varied greatly.
The c-suite is paralysed with fear, finds new report on digital transformation from the Drum.
With the news that the latest victim of email hoaxer "Sinon Reborn" is the UK Home Secretary Amber Rudd (also responsible for cyber security), it brings into question the role of the employee in [...]
Will you disrupt or be disrupted? In Andrew's first opinion piece for leading digital publication The Drum, he talks about how you and your staff can become Digital Custodians.
IBM's Andrew Grill explains why he is staking his career on social business, instead of social media, and the opportunity for companies to become a social business.